Way2go Digital

Why does your business need Digital Marketing today?

Why does your business need Digital Marketing today?

Do you already use digital marketing for your business or do you find it too complicated to handle? Don’t you wish there were experts to simplify the world of digital marketing for you so you can focus on your core business operations? 

Nowadays, many companies, regardless of their type of business turn to digital marketing as a means to reach their target clients in the most targeted and cost-effective way possible. Yet, not all understand the ever-changing landscape of Digital Marketing and its related analytics.

At first, I decided to write an article titled “Does your company need Digital Marketing today?”, but the article would contain a one-word answer: “Definitely”. That’s why in my article I decided to speak about the reasons.

Based on my experience with customers from different industries, it is no secret that Digital marketing is a powerful set of tools that can foster businesses of all sizes to increase their business volume and profitability if handled with the right expertise and industry competence.

When the Internet became obtainable for people, and digital technologies started being broadly used, Digital Marketing became a necessity, competed with and won over traditional marketing.

Large and small businesses, besides building brick and mortar shops, had a need to build online shops and use technology for marketing on digital and social platforms. This would allow them to develop their business by reaching their exact target customers with customized messages delivered through social media platforms when they browsed using their smart phones and tablets.

I have also noticed that companies are gradually shifting from a one-way communication approach in marketing to a benefit-sharing and value exchange model. It’s your time now to start and speed up this shift based on your geographical location and industry. 

The main advantage of digital marketing is the ability to build a two-way communication with the target audience in an online social setup where they spend a significant amount of their leisure time. Social media platforms such as Facebook, YouTube, Instagram, Snapchat, and others, make it easier to create content and support mutual dialogue between providers and customers. 

Using digital marketing tactics, such as Search Engine Optimization (SEO), content marketing, Social Media Marketing (SMM), Pay Per Click advertising (PPC), and e-commerce, not only will optimize your marketing budget by spending on the right target audience focusing only on those who are interested, but also will put you ahead of your competitors within the same industry.

I’m sure many of you relate, I often find myself browsing different social media channels, expressing opinions, sharing good stories, tagging products and services that I like, doing some online research and comparatives, and sometimes doing some online shopping to have my favorite product delivered to my doorstep without having to physically go anywhere.  This is the reason why Digital Marketing is now the way to go forward because instead of a physical market there is a fast-growing online market that many customers are frequently accessing with a simple click of a button!! 

On their part, businesses develop a funnel of information; thus, a scheme by which they are able to build up behavioral patterns of customers and provide feedback based on customers’ needs. The use of social networks in digital marketing’s interaction allows brands to receive both positive and negative reviews from their customers, as well as determine which media platforms work well for them. Moreover, in digital marketing, the reporting and analytics mechanism can be layered as part of a campaign that allows an organization or brand to control in real-time how their campaign works; for example, what is mostly viewed, how often, for how long, the percentage of responses and the purchases made. Applying digital marketing not only allows brands to sell their products and services but also offers online customer support through 24/7 services so that the customer feels greater appreciation. 

Here’s why Digital Marketing is getting popular by the day

Digital Marketing delivers enhanced benefits and immediate quantitative results for brands and businesses. Those advantages include:

  • Engaging with a wider target audience
  • Delivering information to more potential customers in a short time
  • Achieving more powerful impact on the audience
  • Managing and tracking customers’ preferences with higher skills
  • Increasing brand awareness and customer loyalty
  • Lowering costs in comparison to traditional advertising
  • Ensuring the transparency of the measured results of a marketing campaign Succeeding  in the ability to make real-time adjustments


Finally, I want to demystify some of the Digital Marketing Channels and their practical uses:

Want your website to have Top Ranking, generate leads, and sell your product or service? We are here to help you with SEO.

Want to reach your target audience in social channels (Facebook, Instagram, Twitter, Youtube, etc.)? Our team will assist you with Social Media Marketing.

Want to connect to professionals of your sector and grow your business? Let’s launch and optimize your Linkedin profile!

Want to know your customers’ behavior on your website or measure the effectiveness of your CTA campaign? Analytics is the way to go.

Want to create video content and market using visual materials? We will set up your Vlogging channels!

Want to Optimize and save on your Online Marketing budget? We will support your PPC (Pay-Per-Click) campaign.

Want to implement all of the above by Google Certified Professionals? Welcome to Way2Go Digital Marketing Agency!


Click below to connect to one of my Digital Marketing Colleagues.


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Digital Lucy