For a successful launch of a Display campaign, Way2Go team will create Ads and Images to support the Brand strategy and implement necessary steps to reach campaign objectives. The ultimate goal for any advertising campaign is to “get the right message in front of the right consumer at the right time”.
A- Targeting – Some key Targeting elements are:
Geography – Target the exact geographical location of your clients.
Behavior – You can segment and reach your customers based on Historical behavioral patterns.
Demography – Reach the customers based on their interests and demographics.
Timing – Choose the perfect time during the day to display the products and reach consumers.
Re-targeting – Target the potential customers who have recently demonstrated interest and visited your website.
Up-selling and Cross-selling – After you sell your product or service you have to think about what is the best way to cross sell or up sell new products from your side.
B- Less is More
In order to send the Ad to the target audience without making them feel suffocated by them is very important. Our experts have understood that less is more so they monitor the frequency of each item and how recent they are in order not to crowd the customer away or create a negative experience for the customer.
Adwords gives you several ways to bid for your ads, depending what is the most effective for the client’s business. You can focus on different things when you bid: clicks, impressions, conversions, views, or engagements, depending on your campaign type.
Also, our team uses Real-Time Bidding (RTB) which allow us to manage and optimize ads from multiple ad-networks by providing us the access to a multitude of different networks.
D- Landing Page Effectiveness
It is very important to build the bridge perfectly from display ads to the final destination which is the landing page where we expect the users to perform an action and increase the conversion rate. Thus, we aim at creating ideal landing pages that have precise content and optimum responsive design.
E- Track Your Site
When it comes to observing the campaign it is very essential to track URLs and site pixels in order to identify the current performance of the campaign and determine whether the marketing strategies that were using are relevant to the performance of the campaign.