Way2go Digital

Our PPC Approach

    Our Approach

Why pay more for Marketing through traditional media when you should only spend your budget on your target customers who are actually interested in your product?

Our Google certified PPC experts ensure that your hard earned dollars are spent wisely to ensure a higher ROI.  Simply put, only those interested will click on your Ads and for those clicks you should pay not a penny more. That is why in this Digital Era you should only “Pay Per Click” and not target the mass media hoping your target customers will have a chance to see/ hear about you and take action.

The PPC team designs very creative PPC Ads to communicate your brand to your target audience in a cost effective way.  Creativity is required to compose persuasive ads, an analytical mind is essential in order to ensure they appear in the right places and deep strategic knowledge is needed to create a relevant landing environment. Way2Go’s Pay-Per-Click (PPC) campaigns are self-financing and get great results for our clients. We put together the roads and design the map to lead our clients and their customers in the right direction.


Launching your Pay Per Click (PPC) Marketing Campaigns

PPC, or paid search marketing is the fastest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.

This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords and business models, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.

Our Google certified PPC experts have solid experience in designing and managing customized PPC campaigns that meets your needs. There are in-house customized and proven techniques to run successful campaigns for start-ups, SMEs and well established large multinationals.


Knowing how your Cost-Per-Acquisition (CPA) works

In order to control the CPA curve and optimize campaign performance, we need to know what metrics make up the CPA and how they are related to each other. Our PPC experts have  designed the following process flow so you better grasp the inter-relationships between the click-through Rate (CTR), the impressions, clicks and conversions and how they drive your Cost Per Acquisition (CPA):

Way2Go PPC team has the capability to affect your target by improving the four key metrics below using unique and proven strategies.

  • 1. Impressions
  • 2. Click-Through-Rate (CTR)
  • 3. Average Cost Per Click (CPC)
  • 4. Conversion

Why Digital Marketing with Way2Go - Brief Clip

Drop Us A Line

Way2Go would love to hear from you. Give us a call, email or fill out the form and we’ll be in touch.

    +1 224 735 2561